Tobacco in Papua New Guinea: Market Overview

Tobacco in Papua New Guinea: A Unique Market Landscape

Papua New Guinea has a small tobacco sector with a unique market dominated by PMI. An overview of domestic production, consumption patterns, and the regulatory landscape.
Modified at:

Article authored by Dr. Matthew Nekvapil,

Head of Imports at Cigar Emperor

Papua New Guinea’s tobacco market operates without domestic commercial leaf production.

All manufactured cigarette leaf is imported, a stark contrast to many tobacco-growing nations. This unique market landscape demands understanding for anyone navigating the region’s tobacco trade.

Key Takeaways

  • Papua New Guinea has no formal domestic tobacco leaf production; all leaf for manufactured cigarettes is imported.
  • Subsistence farming of flue-cured Virginia and native Nicotiana species persists in rural highland communities.
  • The Tobacco Products (Health Control) Act 1987, updated to fulfill WHO FCTC obligations, governs the market.

Executive Summary

Papua New Guinea’s tobacco industry is defined by its reliance on imported leaf for manufactured products, with domestic cultivation limited to informal, subsistence-level farming. This structure shapes its regulatory environment and trade dynamics.

Overview & Historical Context

Tobacco arrived in New Guinea before 1600, brought by Moluccan traders. By the 19th century, it had become an item of intertribal trade in the Trans-Fly region and interior highlands (PNG Data Portal). Commercial cultivation began in 1891 with the German Astrolabe Company, which operated plantations at Stephansort, Erima, Jomba, and Maraga. By 1893, these operations exported 108,600 lb of leaf to Europe (Wikipedia).Commercial cultivation saw a revival in the 1960s under British American Tobacco PNG. However, this period of formal production was short-lived. Following price disputes, village flue-cured production, which involved 500 growers across 97 hectares in the Goroka and Asaro valleys, collapsed by the late 1970s (Tok Pisin English Dictionary). Today, formal domestic leaf production is non-existent. All tobacco leaf used for manufactured cigarettes is imported (World Bank).

Key Tobacco Growing Regions

Despite the absence of commercial production, subsistence-scale tobacco cultivation continues in rural communities. These informal growing efforts are predominantly found in the Eastern Highlands, specifically in areas like Goroka, Asaro, and Bena Bena (JSTOR). The Western Province, particularly the Trans-Fly region, and other highland districts also host these small-scale operations. Tobacco from the interior highlands is valued locally for its strong flavor, even with rudimentary curing methods (JSTOR).

Main Tobacco Types & Characteristics

The tobacco grown locally in Papua New Guinea consists primarily of flue-cured Virginia and native Nicotiana species. The curing process, often done using crude farm-kilns, results in a robust flavor. This dried leaf is commonly sold as ‘brus’ in village markets (JSTOR). There is no commercial cultivation of Burley, Oriental, or cigar-grade varietals within the country.

The crude farm-kiln curing yields an especially robust flavor, often sold as dried “brus” in village markets.

– JSTOR

Production System & Regulation

Papua New Guinea’s tobacco market operates without a formal domestic production chain for cigarette leaf; all such leaf is imported (World Bank). Rural growers operate informally, without official licensing. Regulatory oversight is divided between the Department of Agriculture and Livestock (DAL), which handles agricultural policy, and the National Department of Health. The latter operates under the Tobacco Products (Health Control) Act 1987, which is currently being updated to meet obligations under the WHO Framework Convention on Tobacco Control (FCTC) (National Department of Health, PNG). Papua New Guinea ratified the WHO FCTC on May 25, 2006, with the convention entering into force on August 23, 2006 (WHO FCTC).British American Tobacco PNG Ltd. holds the monopoly for cigarette manufacturing and distribution. This operation is conducted under licensing from DAL and Customs. The company employs approximately 700 Papua New Guineans (World Health Organization). Annual government revenue from tobacco-related excise and import duties exceeds K 30 million (PubMed).

Cigar-Specific Relevance

Papua New Guinea does not produce wrapper, binder, or filler leaf suitable for premium cigars. There are no cigar factories operating within the country. The relevance of cigars in Papua New Guinea is limited to small-scale, hand-rolled village cigarettes, which are distinct from commercially produced premium cigars.

Challenges & Future Outlook

Commercial tobacco leaf production remains non-existent in Papua New Guinea. This is attributed to historical price disputes and a lack of economies of scale (World Bank). The smallholder curing methods used by subsistence farmers are energy-inefficient and unregulated, which limits the quality of the leaf and restricts market access.The future viability of tobacco in Papua New Guinea faces further constraints. Controls driven by the WHO FCTC and rising excise taxes are likely to suppress demand. There are no documented formal crop-substitution or farmer-support programs for tobacco, which further limits future options for growers.

1975 Commercial Area97 ha flue-cured by 500 village growers (Goroka/Asaro)
Formal Leaf Production0 t (all leaf imported)
Smoking Prevalence (2022)40.4 % adults (~2.38 million smokers)
WHO FCTC RatificationMay 25, 2006 (in force Aug 23, 2006)
Tobacco Industry Employment~700 workers at BAT PNG
Government Revenue (Annual)> K 30 million from excise and import duties

References & Further Reading

Get the full cigar catalogue. Available now for delivery in Thailand.

Looking for premium cigars? Download our free list of cigars available in Thailand today.

Download the Cigar Emperor
2025 Catalogue